Is It Time For Your Clients to Sell?

If a client has been in their home for a while, then they may be thinking about moving. According to the latest Profile of Home Buyers and Sellers by the National Association of Realtors (NAR), in 2019, homeowners were living in their homes for an average of 10 years. That’s a long time to time to be in one place, considering the average length of time homeowners used to stay put hovered closer to 6 years.

With today’s changing homebuyer needs, especially given how the current health crisis has altered our daily lifestyles, many homeowners are reconsidering where they’re at and thinking about moving to a home with more space for their families. Here’s why it might be a great time to help them make that happen.

The real estate market has changed in many ways over the past 10 years, and current homeowners are earning much more equity today than they used to have. According to CoreLogic, in the first quarter of 2020 alone, the average homeowner gained approximately $9,600 in equity. If a client is considering selling their house right now, they may have accumulated more equity to put toward a move than they realize.

Dialing back 10 years, many homeowners also locked in a fairly low mortgage rate. In 2010, the average rate was only 4.09%. This motivated homeowners to stay in their houses longer than usual to keep their rate low, rather than moving. Just last Thursday, however, average mortgage rates hit a new historic low at 2.86%. Sam Khater, Chief Economist at Freddie Mac explains:

Mortgage rates have hit another record low due to a late summer slowdown in the economic recovery…These low rates have ignited robust purchase demand activity, which is up twenty-five percent from a year ago and has been growing at double digit rates for four consecutive months.”

Ten years ago, no one could have imagined a mortgage rate under 3%. Looking at the math today, making a move into a new home and locking in a significantly lower rate than their current loan could save clients greatly on a monthly basis, and over the life of the loan (See chart below):

Is Now a Good Time to Move? | MyKCM

As the example shows, a substantial amount can be saved every month if a client qualifies for today’s low mortgage rate, and the savings can really add up over the life of a 30-year fixed-rate loan.

Bottom Line

As homeowners, clients have a huge opportunity to move up right now. Whether they want to save more each month or get more home for their money based on a family’s changing needs, it’s a great time to connect with them and discuss the market in your area. Buyers are actively looking for more homes to buy and can win big by making a move if the time is right for them.

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